Resources for your financial sustainability. Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael Dr. Michael Carr-Tatonetti, CAE, CPP 4/12/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/12/21 Case Study: Membership Overhaul Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Educational Product Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 How to Communicate Price Increases Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: In-Person Event Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Don’t Lead with Lower Prices Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Sponsorship Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 The Next Association Leader: The Chief Value Officer Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Virtual Event Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Does Engagement Equal Value? Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Membership Read More Dr. Michael Carr-Tatonetti, CAE, CPP 4/4/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/4/21 The 3 Things Your Next Pricing Survey Must Have Read More Dr. Michael Carr-Tatonetti, CAE, CPP 3/17/21 Dr. Michael Carr-Tatonetti, CAE, CPP 3/17/21 Interview: Intentional Pricing for Associations Read More Dr. Michael Carr-Tatonetti, CAE, CPP 1/15/21 Dr. Michael Carr-Tatonetti, CAE, CPP 1/15/21 Value Quantification Read More Dr. Michael Carr-Tatonetti, CAE, CPP 1/7/21 Dr. Michael Carr-Tatonetti, CAE, CPP 1/7/21 After a Year of Free, How to Reset Your Pricing for 2021 Read More Dr. Michael Carr-Tatonetti, CAE, CPP 11/30/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/30/20 Interview: Sengii Talks Read More Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Revenue and Pricing Strategies for Virtual Events Read More Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Pricing Case Study: Pricing Promotions Gone Wrong Read More Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Terrified to Raise Prices Read More Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Use Price Anchoring to Price Your Virtual Event! Read More Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Let’s Talk Discounting Read More Newer Posts Older Posts
Dr. Michael Carr-Tatonetti, CAE, CPP 4/12/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/12/21 Case Study: Membership Overhaul Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Educational Product Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 How to Communicate Price Increases Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: In-Person Event Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Don’t Lead with Lower Prices Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Sponsorship Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 The Next Association Leader: The Chief Value Officer Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Virtual Event Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Does Engagement Equal Value? Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/5/21 Case Study: Membership Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 4/4/21 Dr. Michael Carr-Tatonetti, CAE, CPP 4/4/21 The 3 Things Your Next Pricing Survey Must Have Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 3/17/21 Dr. Michael Carr-Tatonetti, CAE, CPP 3/17/21 Interview: Intentional Pricing for Associations Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 1/15/21 Dr. Michael Carr-Tatonetti, CAE, CPP 1/15/21 Value Quantification Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 1/7/21 Dr. Michael Carr-Tatonetti, CAE, CPP 1/7/21 After a Year of Free, How to Reset Your Pricing for 2021 Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 11/30/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/30/20 Interview: Sengii Talks Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Revenue and Pricing Strategies for Virtual Events Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Pricing Case Study: Pricing Promotions Gone Wrong Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Terrified to Raise Prices Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Use Price Anchoring to Price Your Virtual Event! Read More
Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Dr. Michael Carr-Tatonetti, CAE, CPP 11/9/20 Let’s Talk Discounting Read More