Pricing doesn't have to be a guessing game.
We help associations turn pricing from a point of stress into a tool for success.
Data-driven pricing consulting for mission-led associations.
Pricing is the best lever to increase profit—better than acquiring new clients and increasing market share. Yet most associations haven’t touched their pricing in years.
Without clear, customer-centric pricing, associations may begin to question the value of their product—but not anymore. At Pricing for Associations, we support your mission and believe in the value you provide.
By translating data-driven insights into practical pricing strategies, we can impact your financial future for the better.
“Working with Pricing for Associations was the best investment I’ve ever made in 21 years at our association. Hands down, this was the best experience I’ve ever had working with outside consultants.”
-Lisa Lounsbury
President & CEO, BIG I NY
Our Proprietary Framework
Aligning association strategy with pricing consulting
Data Analysis (1-2 Months)
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We will kick off the partnership with an hour-long kick-off call with your team. We will also meet for a two-hour call to discuss the data analysis. All of our findings will be presented in a clear, actionable report.
During this phase, we consider questions like:
Where has your product been?
What have consumer behaviors been?
Where has pricing and value delivery been?
Value Analysis (3-5 Months)
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As we conduct our research, we will ask thoughtful questions and gather information around key areas, including but not limited to:
Demographic and segmentation personas
Key value-drivers
Most valued features
Competitive landscape
Relative value
Price sensitivity
All of these factors help us identify untapped growth opportunities within your association strategy. It will also influence how we adjust or align your pricing.
During this phase, we consider questions like:
Where will your product go next?
What does your audience need from you to elevate and advance your product in the next 1-3 years?
Pricing Analysis (2-3 Months)
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Within the Pricing and Value Roadmap—which we will walk through during a three-hour intensive—you will find:
Pricing recommendations
Bundle opportunities
Value adds
Value propositions
Marketing funnel recommendations
Annual plan for continual customer feedback, analysis, and pricing and value adjustments
You will also receive a governance document meant to equip your team with the pricing knowledge needed to maintain momentum. We see pricing as an ongoing process, not a one-time occurrence. All of our resources will help you price with confidence and ease.
During this final phase, we consider questions like:
Based on where we are going, how do we price this?
What is our audience's willingness to pay?
What's our fair share?
How do we price with equity and fairness as well as profitability?
Why Work With Us?
We get associations.
We understand the obstacles you are facing because we have over fifteen years of experience in the association world. We have been in your shoes and know how to solve common pricing challenges.
We are certified experts.
Founder Dr. Michael Carr-Tatonetti is the first—and only—pricing consultant in the world with Certified Association Executive (CAE) and Certified Pricing Professional (CPP) credentials.
We care about sustainability.
To drive your mission forward, you need the right financial resources. We want to help you increase your financial sustainability so you can fulfill your mission for years to come.
We’ve helped hundreds of associations with pricing.
We want to partner with your organization next.
“Dr. Michael’s calls were thorough, efficient, complete, and always based on data. We could not recommend a group more enthusiastically, or with more confidence, than Pricing for Associations.”
-Marje Albohm
Board President, Rocksteady Boxing
You’re right.
Pricing isn’t easy.
No one-size-fits-all formula will help you set the right price. While pricing may feel complicated and overwhelming, it doesn’t have to be. With the right tools, insights, and strategies, your association can thrive.
We are passionate about pricing because it combines the science of data analysis with the art of delivering consistent value.
Focused on helping you achieve financial sustainability, we go beyond the numbers so you can continue your mission with confidence.
-Dr. Michael Carr-Tatonetti
