Resources for your financial sustainability. Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael Dr. Michael Tatonetti, CAE, CPP 9/1/25 Dr. Michael Tatonetti, CAE, CPP 9/1/25 Why Pricing Is Not One Size Fits All Read More Dr. Michael Tatonetti, CAE, CPP 9/1/25 Dr. Michael Tatonetti, CAE, CPP 9/1/25 Not Increasing Your Prices Leads to Missed Growth in Your Association Read More Dr. Michael Tatonetti, CAE, CPP 9/1/25 Dr. Michael Tatonetti, CAE, CPP 9/1/25 How to Add More Structure to Your Pricing Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Get Buy-In on Your Pricing Decisions Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 The Power of Data in Pricing Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Align Pricing with Your Mission and Your Members’ Needs Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Believe It or Not, Your Members Want You to Be Profitable Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Build Pricing Confidence Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Why Pricing Is the Missing Piece in Your Association’s Success Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Why Pricing Isn’t a One-Time Thing, But a Long-Term Strategy Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 The Emotional Side of Pricing Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How Pricing Transparency Builds Trust With Your Members Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Pricing as a Leadership Tool Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Keep Your Team Aligned During the Pricing Process Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Mindshifts You Need to Implement to See Success in Your Pricing Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 What It’s Like to Work with Pricing for Associations Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Effectively Communicate Within Your Organization During the Pricing Process Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Signs Your Association Is Ready for a Pricing Change Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Why Associations Struggle with Pricing Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Overcoming the Fear of Charging What Your Association Is Worth Read More Older Posts
Dr. Michael Tatonetti, CAE, CPP 9/1/25 Dr. Michael Tatonetti, CAE, CPP 9/1/25 Why Pricing Is Not One Size Fits All Read More
Dr. Michael Tatonetti, CAE, CPP 9/1/25 Dr. Michael Tatonetti, CAE, CPP 9/1/25 Not Increasing Your Prices Leads to Missed Growth in Your Association Read More
Dr. Michael Tatonetti, CAE, CPP 9/1/25 Dr. Michael Tatonetti, CAE, CPP 9/1/25 How to Add More Structure to Your Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Get Buy-In on Your Pricing Decisions Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 The Power of Data in Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Align Pricing with Your Mission and Your Members’ Needs Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Believe It or Not, Your Members Want You to Be Profitable Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Build Pricing Confidence Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Why Pricing Is the Missing Piece in Your Association’s Success Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Why Pricing Isn’t a One-Time Thing, But a Long-Term Strategy Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 The Emotional Side of Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How Pricing Transparency Builds Trust With Your Members Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Pricing as a Leadership Tool Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Keep Your Team Aligned During the Pricing Process Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Mindshifts You Need to Implement to See Success in Your Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 What It’s Like to Work with Pricing for Associations Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Effectively Communicate Within Your Organization During the Pricing Process Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Signs Your Association Is Ready for a Pricing Change Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Why Associations Struggle with Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Overcoming the Fear of Charging What Your Association Is Worth Read More