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Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

Who Pays Changes Everything: The Pricing Question Most Associations Skip

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

When the Conference Stops Working: Rethinking Event Pricing

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

Stop Pricing Off Your Competitors: What to Look at Instead

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

Pricing When Your Members’ Funding Disappears: How to Help Without Hurting Your Budget

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

“Too Expensive” or “Not Worth It”: How to Read Why Members Don’t Renew

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

What Belongs in Membership: A Better Way to Find Out

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

Why a 33% “Yes” Can Still Be a Win: How to Read Pricing Data

Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/28/26

The Peanut Butter Spread: A Simple Way to Grow Revenue on Add-Ons

Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26

Raising Prices Significantly: What to Consider Before You Make the Jump

Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26

Member vs. Non-Member Pricing: How Big Should the Gap Be?

Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26

It’s Not the Price, It’s the Package: How Positioning Changes Buying Decisions

Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/27/26

Ask at Checkout: The Best Pricing Intel Comes at the Point of Purchase

Dr. Michael Carr-Tatonetti, CAE, CPP 10/7/26 Dr. Michael Carr-Tatonetti, CAE, CPP 10/7/26

Taking Over Education Pricing Without Historical Context: A Practical Roadmap

Dr. Michael Carr-Tatonetti, CAE, CPP 9/2/26 Dr. Michael Carr-Tatonetti, CAE, CPP 9/2/26

Reimagining Your Association’s Value Proposition: Is Your Membership Still Worth Paying For?

Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26

Pricing Hybrid Programs: Turning Engagement into Sustainable Value

Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26

The Price of Speed: Aligning Association Pricing with AI-Enabled Learning

Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26

Moving from Intuition to Evidence: How One Association Simplified Pricing and Strengthened Value Alignment

Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/25/26

Credentials in the Age of AI: How Generative Technology is Reshaping Trust and Value

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Agility in Action: How Associations Can Plan for the Unpredictable

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

From Plans to Progress: Avoiding Traps and Driving Strategic Impact