Resources for your financial sustainability.

Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Building Clarity and Consistency in Pricing Across Membership and Education

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Future-Ready Associations: Integrating Foresight and Pricing Strategy

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

The Price of Inaction: Lessons from Technical Debt for Association Pricing

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Resilient Pricing in a Turbulent World: How Associations Can Adapt Global Strategies

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

How One Professional Association Launched a New Leadership Program with Confidence in Its Value

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

How Associations Can Drive Global Growth Through Digital and Pricing Strategies

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Global Pricing in Uncertain Times: How Associations Can Build Resilience

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

From Hidden Value to Clear Impact: Making Pricing Transparent in Associations

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

How One Association Aligned Membership and Event Pricing to Support Long-Term Sustainability

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Ethical Pricing: Building Trust and Transparency in Associations

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Beyond Compliance: Building Ethical Foundations for Association Marketing and Pricing

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Trust as Currency: How Associations Can Strengthen Value Through Transparency

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Communicating with Confidence: How Associations Can Navigate Pricing in Volatile Times

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

How One Organization Reimagined Affiliate Pricing to Support Growth and Strengthen Value

Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26 Dr. Michael Carr-Tatonetti, CAE, CPP 6/24/26

Future-Proofing Pricing: How PESTEL Analysis Guides Associations Through Change

Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26 Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26

Smarter Events, Stronger Value: Using Data to Drive Growth

Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26 Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26

Building Trust Through Transparency: Lessons from DEIAB for Pricing Strategy

Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26 Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26

From Raw Data to Real Value: Rethinking How Associations Price Insights

Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26 Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26

Modernizing Membership: A Strategic Approach to Pricing and Value

Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26 Dr. Michael Carr-Tatonetti, CAE, CPP 4/15/26

Stop These Five Data Habits to Strengthen Your Pricing Strategy