Interview: Intentional Pricing for Associations

Written by Dr. Michael Carr-Tatonetti, CAE, CPP

I was recently on Successful Associations Today with Mary Byers, where we discussed intentionality in pricing and value strategy. Take a listen below.

Dr. Michael Carr-Tatonetti, CAE, CPP

Dr. Michael Carr-Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field and the author of Pricing for Associations, available on Amazon. As a Certified LGBTQIA+ Business Enterprise, Pricing for Associations is a proud partner to associations with supplier diversity programs. You can learn more about the work he and his team are doing at www.pricingforassociations.com.

https://www.pricingforassociations.com
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