Resources for your financial sustainability. Navigate: Book | Videos | Interviews | Articles | Case Studies | Ask Dr. Michael Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 The Emotional Side of Pricing Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How Pricing Transparency Builds Trust With Your Members Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Pricing as a Leadership Tool Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Keep Your Team Aligned During the Pricing Process Read More Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Mindshifts You Need to Implement to See Success in Your Pricing Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 What It’s Like to Work with Pricing for Associations Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Effectively Communicate Within Your Organization During the Pricing Process Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Signs Your Association Is Ready for a Pricing Change Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Why Associations Struggle with Pricing Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Overcoming the Fear of Charging What Your Association Is Worth Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Lessons I Have Learned from Building a Business in the Pricing Niche Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Turn Your Pricing Challenges into Opportunities Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Bridging the Gap Between Impact and Sustainability Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 The Cost of Underpricing in Associations Read More Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Identify and Communicate Your Organization’s Unique Value Read More Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 Your Association Is A Legacy Read More Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 What Pricing for Associations Can Do for You and Your Association Read More Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 The Power of Generosity Read More Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 3 Tips to Effectively Communicate Your Pricing Change to Your Audience Read More Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 Pricing Confidence for Associations: How to Build a Strategy That Works Read More Newer Posts Older Posts
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 The Emotional Side of Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How Pricing Transparency Builds Trust With Your Members Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Pricing as a Leadership Tool Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 How to Keep Your Team Aligned During the Pricing Process Read More
Dr. Michael Tatonetti, CAE, CPP 8/29/25 Dr. Michael Tatonetti, CAE, CPP 8/29/25 Mindshifts You Need to Implement to See Success in Your Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 What It’s Like to Work with Pricing for Associations Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Effectively Communicate Within Your Organization During the Pricing Process Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Signs Your Association Is Ready for a Pricing Change Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Why Associations Struggle with Pricing Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Overcoming the Fear of Charging What Your Association Is Worth Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Lessons I Have Learned from Building a Business in the Pricing Niche Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Turn Your Pricing Challenges into Opportunities Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 Bridging the Gap Between Impact and Sustainability Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 The Cost of Underpricing in Associations Read More
Dr. Michael Tatonetti, CAE, CPP 6/19/25 Dr. Michael Tatonetti, CAE, CPP 6/19/25 How to Identify and Communicate Your Organization’s Unique Value Read More
Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 Your Association Is A Legacy Read More
Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 What Pricing for Associations Can Do for You and Your Association Read More
Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 The Power of Generosity Read More
Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 3 Tips to Effectively Communicate Your Pricing Change to Your Audience Read More
Dr. Michael Tatonetti, CAE, CPP 4/21/25 Dr. Michael Tatonetti, CAE, CPP 4/21/25 Pricing Confidence for Associations: How to Build a Strategy That Works Read More