Advancea 6 Degrees of Associations

I sat down with my friends at Advancea for a recent quick interview where we talked about failing forward, how the value conversation drives innovation, and the main pricing trends I’m seeing for 2021 in the association space. Check it out below!

Dr. Michael Carr-Tatonetti, CAE, CPP

Dr. Michael Carr-Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field and the author of Pricing for Associations, available on Amazon. As a Certified LGBTQIA+ Business Enterprise, Pricing for Associations is a proud partner to associations with supplier diversity programs. You can learn more about the work he and his team are doing at www.pricingforassociations.com.

https://www.pricingforassociations.com
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Value: Case Study