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      <image:title>Blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/beyond-events-and-education-creating-seamless-member-value-through-integrated-pricing</loc>
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      <image:title>Blog - Beyond Events and Education: Creating Seamless Member Value Through Integrated Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beyond Events and Education: Creating Seamless Member Value Through Integrated Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Bridging the Engagement Gap: What Members Truly Value vs. What Associations Assume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/beyond-the-buzz-how-associations-can-use-data-and-pricing-to-navigate-the-modern-buying-journey</loc>
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      <image:title>Blog - Beyond the Buzz: How Associations Can Use Data and Pricing to Navigate the Modern Buying Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beyond the Buzz: How Associations Can Use Data and Pricing to Navigate the Modern Buying Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/from-setbacks-to-springboards-turning-member-challenges-into-pricing-opportunities</loc>
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    <lastmod>2025-11-19</lastmod>
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      <image:title>Blog - From Setbacks to Springboards: Turning Member Challenges into Pricing Opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Setbacks to Springboards: Turning Member Challenges into Pricing Opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Communication to Connection: Building Communities That Drive Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Communication to Connection: Building Communities That Drive Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Really Drives Renewal? Insights for Stronger Member Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What Really Drives Renewal? Insights for Stronger Member Retention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - More Isn’t Always Better: Rethinking How Associations Add Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - More Isn’t Always Better: Rethinking How Associations Add Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-11-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How One Association Strengthened Its Education Strategy With Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How One Association Strengthened Its Education Strategy With Value-Based Pricing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Building a New Membership Model from the Ground Up: Pricing Lessons from a New Industry Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Building a New Membership Model from the Ground Up: Pricing Lessons from a New Industry Initiative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Transitioning from A La Carte to All-Inclusive Membership: What Associations Should Consider - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Transitioning from A La Carte to All-Inclusive Membership: What Associations Should Consider - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/how-one-association-reframed-virtual-event-pricing-to-strengthen-engagement-and-sponsorship-value</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>Blog - How One Association Reframed Virtual Event Pricing to Strengthen Engagement and Sponsorship Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How One Association Reframed Virtual Event Pricing to Strengthen Engagement and Sponsorship Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/small-tweaks-big-gains-how-associations-can-boost-exhibitor-revenue</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>Blog - Small Tweaks, Big Gains: How Associations Can Boost Exhibitor Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Small Tweaks, Big Gains: How Associations Can Boost Exhibitor Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/from-courses-to-cash-flow-how-associations-can-unlock-education-revenue</loc>
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    <lastmod>2025-11-20</lastmod>
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      <image:title>Blog - From Courses to Cash Flow: How Associations Can Unlock Education Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Courses to Cash Flow: How Associations Can Unlock Education Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/rethinking-revenue-how-associations-can-thrive-beyond-membership-dues</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>Blog - Rethinking Revenue: How Associations Can Thrive Beyond Membership Dues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rethinking Revenue: How Associations Can Thrive Beyond Membership Dues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pricingforassociations.com/blog/the-future-of-professional-development-pricing-what-every-association-needs-to-know</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>We partner with organizations to uncover the value you offer your audience, conduct market research to discover expanded opportunities, and attach the right price to the value your organization provides. The best part? At the completion of each pricing project, each client receives their own Pricing and Value Roadmap to include next steps for your pricing and value in the next year and beyond. We eradicate your confusion around pricing and value.</image:caption>
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      <image:caption>DR. MICHAEL TATONETTI, CAE, CPP Founder, Pricing for Associations Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As a Strategic Consultant and Trainer, he works with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. He is also the Vice President of Professional Pricing Society, overseeing strategy for education, marketing, membership, and sponsorship. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>When confronted with obstacles, we always rise to the occasion. We are unafraid to push boundaries, helping us uncover fresh insights and innovative strategies.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/683cae4f-1b44-4de8-8004-b09ec45c3684/66.png</image:loc>
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      <image:caption>By joining forces, we will ensure your association not only survives but thrives in every season. This is only achieved when every person’s contribution is valued.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/fc2d1812-bc52-44ec-8fc6-1c89fff1493f/67.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>We believe in an equitable table where we all can sit. With a spirit of compassion and belonging, we amplify the voices behind each organization as we work toward a shared vision.</image:caption>
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      <image:caption>Our mission is to help you sustain yours. We think of your mission as a North Star, guiding you forward as you make a positive difference in the world and your communities.</image:caption>
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      <image:caption>We see pricing as the bridge between impact and financial sustainability. We go beyond the numbers, equipping associations with the right tools and resources to continue their mission.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Logo of the National Department Association with blue and green stylized letters and black text beneath reading 'National Department Association'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/8097f44d-c18a-456a-bd29-50d2dfc6028b/18.png</image:loc>
      <image:title>Consulting</image:title>
      <image:caption>CMA logo, Council of Manufacturers Associations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/3ec0ae12-6dd4-4406-a796-42d5fe0b4001/25.png</image:loc>
      <image:title>Consulting</image:title>
      <image:caption>AAMSE logo with stylized letters and globe design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/0f33bf88-2d77-4d5f-ac9d-57d53f7aa4a2/6.png</image:loc>
      <image:title>Consulting</image:title>
      <image:caption>The logo of VanEck Vectors, featuring a stylized blue 'V' with the company name underneath.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/d67a261b-3df7-4ee4-9730-5395115102ad/IMG_7483.jpeg</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/0c46134a-3cad-4738-a6a0-7b71255edd30/Blue+Sub+Logo+Pricing+for+Associations.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/7d98fb35-4541-4a7e-bfc3-772500e5cb4a/Option+1.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/7dde1c5e-c8b6-4290-b698-20832330f87f/Blog+Banner+copy.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/1b2b5c08-2db8-4f44-a587-2387e8eabda6/Blog+Banner+%282%29+copy.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/3b530dda-6238-49c2-b1f3-dd67f839411d/Blog+Banner+%283%29.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/bb012a4f-2671-4365-ba96-154ad119ef2e/Blog+Banner+copy+2.png</image:loc>
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      <image:caption>We get associations. We understand the obstacles you are facing because we have over fifteen years of experience in the association world. We have been in your shoes and know how to solve common pricing challenges.</image:caption>
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    <image:image>
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      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>We are certified experts. Founder Dr. Michael Carr-Tatonetti is the first—and only—pricing consultant in the world with Certified Association Executive (CAE) and Certified Pricing Professional (CPP) credentials.</image:caption>
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    <image:image>
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      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>We care about sustainability. To drive your mission forward, you need the right financial resources. We want to help you increase your financial sustainability so you can fulfill your mission for years to come.</image:caption>
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    <image:image>
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      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.pricingforassociations.com/coming-soon</loc>
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    <lastmod>2025-02-21</lastmod>
    <image:image>
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      <image:title>Coming Soon</image:title>
      <image:caption>Logos of various organizations including IAAE, United States Navy Memorial, Big I New York, American Water Resources Association, MPI, Gather Voices, Association Chat, FSAE, and Council of Manufacturing Associations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/db6c70b2-b2e5-4858-9655-73d456af94a0/3.png</image:loc>
      <image:title>Coming Soon</image:title>
      <image:caption>Logos of various professional associations including ESSAE, PPS, AMSN, NASPP, NYSAE, Fundraising Everywhere, KCSAE, and AAMSE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/b39f5e3a-7134-49c8-9c05-244fde75146c/1.png</image:loc>
      <image:title>Coming Soon</image:title>
      <image:caption>Logos of organizations including ASAE, GSAE, TNSAE, AuSAE, NESAE, Associations Now, Sidecar, Community Brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/28f57779-50f6-4872-9da1-2670cec14fbd/Pricing+for+Association+Website+Elements+%281%29.png</image:loc>
      <image:title>Coming Soon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/3fec3322-e338-4124-9ee0-9d5a92396151/Pricing+for+Association+Website+Elements.png</image:loc>
      <image:title>Coming Soon - We Are Pricing for Associations</image:title>
      <image:caption>Our Unique Value Proposition: Associations come to us when they are tired of pulling prices out of thin air.  We are the only firm in the world to have staff with both the Certified Association Executive (CAE) credential and the Certified Pricing Professional (CPP) credential.  What does this mean for you? We get associations.  We have executive experience in associations.  We’ve made the difficult decisions you are facing right now. We also get pricing.  We get the market research, the data analysis, and we’ve honed our data-driven decision making skills to land at the best recommendation for your value and pricing needs. We understand how your organization makes decisions, the heart behind being mission-driven, and we will price in a way that isn’t about greed, but about financial sustainability. Because we know that, for you to drive your mission forward, you need the financial resources to pay for staff, programming, and everything in between.  Our goal is to help you increase your financial sustainability so that you can keep fulfilling your mission for years to come.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coming Soon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Coming Soon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/04f9dd6b-e82f-4b7c-aa05-981f8d09b9fe/26.png</image:loc>
      <image:title>Coming Soon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/68e38015-f0a8-4fbc-ac22-76fe17274d5b/Pricing+for+Association+Website+Elements-6.png</image:loc>
      <image:title>Coming Soon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.pricingforassociations.com/speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/125f0f07-8fb7-4b36-b52f-8624466ef397/REV-1561.jpg</image:loc>
      <image:title>Speaking - My Speaking Style as a Pricing Strategy Speaker Energetic &amp; Engaging “His content is extremely relevant, and he’s an energetic and engaging presenter.”  -Jennie, Director of Marketing &amp; Engagement at PIAG Extremely Knowledgable  “Dr. Michael is extremely knowledgeable… but the real value is [his ability] to translate and organize that knowledge in a way that's compelling to the audience.” -Michael, CEO at Gather Voices  Tangible Takeaways “Dr. Michael knocked it out of the park with his delivery and gave tangible takeaways…you can implement right away.” -Lisa, Big I New York, and Big I Connecticut</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/3f93d6fe-7cd4-483e-8dbf-d683384e1de8/27af449d-d7e6-4a59-964b-8f20fbaec134.jpg</image:loc>
      <image:title>Speaking - Meet Your Speaker</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/e5233a15-e64c-46c3-968d-9419be040151/IMG_0514.jpeg</image:loc>
      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pricingforassociations.com/guide</loc>
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    <priority>0.75</priority>
    <lastmod>2025-02-21</lastmod>
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      <image:title>Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.pricingforassociations.com/casestudies</loc>
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    <lastmod>2026-01-12</lastmod>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/398a3af7-ca5d-4b80-8f2d-36625b77087e/4.png</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/ffa0ac3e-c41f-4233-9422-039034a66279/3+copy.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/2f704cce-a3ba-456b-8d8a-33668774e3fc/11.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/27957a51-7b08-4922-b049-58a7d8e27ec6/12.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/e7d8df14-7ba2-4046-9dd2-0c5efd00f6ca/10.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/39082b7c-bc32-4dcb-bce1-10b30f753b68/9.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Rolan Reynacido Client Delivery Manager</image:caption>
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    <image:image>
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      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Rachelle Cenina Jr. Data Analyst</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/cec189c9-a069-46fd-ae8b-c8c83ed12505/37.png</image:loc>
      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/33f4fa74-3e26-4f99-ab54-50a85799bb0a/40.png</image:loc>
      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/c254e884-3b7b-4302-bf8a-7e053d38ed84/39.png</image:loc>
      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/a8339cce-6744-42e7-a77b-f3acb1232647/41.png</image:loc>
      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/b5716843-a491-4360-991d-9c112fcb00d1/42.png</image:loc>
      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/2055f785-577e-415a-914f-12c019509804/Pricing+for+Association+Website+Elements-2.png</image:loc>
      <image:title>Who We Are (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
      <image:caption>AMSN logo, Academy of Medical-Surgical Nurses</image:caption>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
      <image:caption>NASPP logo on a blue background</image:caption>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
      <image:caption>NYSAE logo, New York Society of Association Executives</image:caption>
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    <image:image>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/441b9fc0-d078-4207-bcff-b7908b425750/57.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/fd242b17-d93c-4179-bf60-451998dc79a4/58.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/2a78d6ba-a0a9-45d9-9542-81ed9db447ee/60.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/11e58f3f-765a-4087-8443-f43efa9f7d21/59.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/b1fca65b-4814-42af-9502-85d8f64486c0/61.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/336e0894-f0e7-458b-9d2e-2a46983ebe8a/Team+Photos.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/5729bfb2-cebd-443c-a8c5-75e19b639ac1/26.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/08f4f840-df1b-453d-b6af-ecd245b0aa49/16.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/3cdcc708-1bc0-4f34-977d-5d3a7fc6b2ba/29.png</image:loc>
      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/1652756448730-L7VP5NSQA01063ZTZ4W6/4.png</image:loc>
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    <image:image>
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    <image:image>
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      <image:title>Consulting (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/1653842308715-4MLRMFPTI874HB1UNKSA/PFA+Testimonials+copy+2.png</image:loc>
      <image:title>Consulting (Copy)</image:title>
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    <image:image>
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      <image:title>Consulting (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <lastmod>2025-02-21</lastmod>
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      <image:title>Training (Copy)</image:title>
      <image:caption>ASAE logo with an orange star design</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/04bf0ff2-5bad-4c7d-9085-488542fe299e/2.png</image:loc>
      <image:title>Training (Copy)</image:title>
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    <image:image>
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      <image:title>Training (Copy)</image:title>
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    <image:image>
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      <image:title>Training (Copy)</image:title>
      <image:caption>LinkedIn testimonial by Valerie Cammiso for Dr. Michael Tatonetti. Discusses his expertise in value proposition writing for association executives. Mentions Valerie as a Senior Level Executive and participation in NYSAE Education Committee.</image:caption>
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    <image:image>
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      <image:caption>Professional Fraternity Association logo with torch and letters PFA.</image:caption>
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    <image:image>
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      <image:title>Training (Copy)</image:title>
      <image:caption>LinkedIn recommendation from Ashley Neal praising Michael for his contributions to AssociationSuccess.org and SURGE events.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/3eaf3274-5d43-4765-b0ac-7c9c7f6e9706/3.png</image:loc>
      <image:title>Training (Copy)</image:title>
      <image:caption>EventMobi logo with stylized E icon</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Table of contents page from a report titled 'Pricing for Associations.' It lists sections and page numbers, including executive summary, introduction, methodology, respondent profile, price increases, industry trends, pricing strategies, revenue streams, value analysis, discounting practices, industry-wide trends, next learning steps, insights, conclusions, and acknowledgments.</image:caption>
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      <image:caption>Page from a report titled 'Executive Summary' discussing 2025 industry pricing trends and strategies for associations, with sections on price increases, value-based pricing, member satisfaction surveys, and challenges like rising costs, internal governance resistance, and benchmarking.</image:caption>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>Survey respondent profile with a pie chart showing 57% professional associations, 30% trade associations, and 13% hybrid organizations.</image:caption>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A bar chart showing survey respondent industry representation with Healthcare &amp; Medical Organizations at 22%, Construction &amp; Building Services at 19%, and various other industries at lower percentages.</image:caption>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A chart showing projected price increases for different association services in 2025, including education programs, events, sponsorships, membership, online education, and certification, with percentages indicating likelihood of price adjustments.</image:caption>
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    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A page from a report titled 'Pricing for Associations,' showing data and a bar chart about anticipated percentage price increases for various organization offerings in 2025, including in-person education programs, membership, sponsorships, online education, in-person events, and certification.</image:caption>
    </image:image>
    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A bar chart showing industry trends impacting pricing, with segments labeled as competitive benchmarking, increased costs, inflation, and member feedback. The chart highlights key drivers such as membership, in-person education, online education, in-person events, sponsorship, and certification.</image:caption>
    </image:image>
    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A chart displaying planned pricing strategies for 2025, including categories like in-person education programs, memberships, in-person events, sponsorships, online education programs, and certification, with various pricing models such as bundled pricing, discounts, tiered pricing, and value-based pricing.</image:caption>
    </image:image>
    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A page from a report titled 'New Revenue Streams on the Horizon' discussing new income sources for associations, notable approaches including sponsorship, education, digital, membership, and events. It also covers value analysis planning and assessment, highlighting percentages of associations conducting value analyses and member satisfaction surveys.</image:caption>
    </image:image>
    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>Bar chart illustrating assessment methods for offering value, showing 69% rely on member or satisfaction surveys, 13% on competitive benchmarking, 13% on feedback sessions, and 6% on other methods.</image:caption>
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    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A page from a report on Discounting Practices shows a bar chart comparing early-bird discounts, group discounts, and promotional offers, with percentages of use. The page includes headings, a paragraph explaining the chart, and a section on measuring discount effectiveness.</image:caption>
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    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>A page from a report titled 'Pricing for Associations' discussing discounting practices and industry-wide pricing trends, including economic pressure on members, rising organizational costs, value misalignment, internal resistance, governance needs, inflation, and market volatility.</image:caption>
    </image:image>
    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>Page 13 of a report titled 'Industry-Wide Pricing Trends' discussing member behavior, adoption of flexible models, future industry benchmarks, and ongoing industry insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8f242fb21ad81980b7f0a6/73f1910e-a588-4794-97d6-a64a58cb3bdd/16.png</image:loc>
      <image:title>2025 Industry Trends</image:title>
      <image:caption>Page 14 of a report titled 'Conclusion &amp; Benchmarking Analysis' from Pricing for Associations, discussing industry pricing trends, strategies, and how associations are adapting to market changes, with strategies for data use, responsiveness, revenue streams, and peer benchmarking.</image:caption>
    </image:image>
    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>Thank you message from the Pricing for Associations on industry progress, with a logo, page number, and website link.</image:caption>
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    <image:image>
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      <image:title>2025 Industry Trends</image:title>
      <image:caption>Acknowledgment of Contributors page from a report, listing team members and a collaborator.</image:caption>
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